Jamal Creative Lab
Performance creative lab · St Julian's, Malta

Ads that sell supplements.

We plan, produce and run paid social for direct-to-consumer brands: Meta ads, AI video, advertorials and Shopify launches. Built by an operator who sells food supplements online every day.

Start a project See what we do

Services

Take one piece or the whole funnel. Every service is built for the phone first, because that is where your customers buy.

Media buying

Meta Ads management

Campaign structure, creative testing and budget scaling, judged on blended margin rather than platform-reported ROAS.

  • Account audit
  • Creative testing
  • Scaling rules
Production

Ad creatives

AI-generated videos with consistent characters, UGC scripts, and static ads written around one clear problem and one clear promise.

  • AI video
  • UGC scripts
  • Statics
Conversion

Advertorials & landing pages

Long-form native advertorials and product pages that carry the reader from the problem to the offer, written for food supplement claims rules.

  • Native ads
  • Product pages
  • Offer design
Launch

Shopify store launch

A new store or a new brand, from offer and bundles to theme, apps and subscription setup, ready to take paid traffic.

  • Store build
  • Bundles
  • Subscriptions

Why us

We are a small lab, not a large agency. You work directly with the person who writes and runs your ads.

Operators first

We run our own supplement brands, so every method we sell has been tested with our own ad budget first.

Margin over vanity

We track cost per acquisition, repeat orders and margin per order, so scaling decisions rest on profit.

Fast creative cycles

An AI production pipeline lets us ship and test new angles every week without studio costs.

Process

Each project runs in the same four stages, then loops back to the start with what the numbers taught us.

  1. Audit

    We review your product, offer, store and ad account to find the biggest bottleneck.

  2. Angles & scripts

    We research your customer and write the hooks, scripts and advertorial.

  3. Produce & launch

    We produce the creatives and launch them in a clean testing structure.

  4. Read & iterate

    We cut the losers, scale the winners and brief the next round.

Got a product that should sell more?

Write to us contact@jamalcreativelab.com
We work in English and French. Projects are quoted per sprint or as a monthly retainer.